Why customers do what they do :
Cohen, Marshal
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move. / Marshal Cohen - New York : McGraw-Hill, 2006. - 184 p. : ill. ; 24 cm.
0-07-146036-5
Marketing.
Consumer behavior.
HF 5415.32 / .C64 2006
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move. / Marshal Cohen - New York : McGraw-Hill, 2006. - 184 p. : ill. ; 24 cm.
0-07-146036-5
Marketing.
Consumer behavior.
HF 5415.32 / .C64 2006