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Cheap :

Bosshart, David

Cheap : the real cost of the global trend for bargains, discounts & consumer choice / David Bosshart. - London : Kogan Page, 2006. - 197 p. : 25 cm.

ISBN: 0749445343

Subjects--Topical Terms:
Marketing.
Consumers preferences.
Discount.
Cost.
Globalization.

LC Class. No.: HF 5415.32 / .B67 2006

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