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Marketing metrics :

Farris, Paul W.

Marketing metrics : 50+ metrics every executive should master. / - New Jersey : Pearson Education Ltd, 2006. - 359 p. : ill. ; 26 cm.

ISBN: 2005031114

Subjects--Topical Terms:
Marketing.
Marketing research.
Marketing--Mathematical models.
Farris, Paul.

LC Class. No.: HF 5415.2 / .M35543 2006

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Marketing metrics :

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