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Marketing leadership in hospitality and tourism :

Shoemaker, Stowe

Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker. - New Jersey : Pearson Prentice Hall, 2007. - 662 p. : ill. col. ; 27 cm.

ISBN: 9780132447430

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX 911.3.M3 / .L49 2007

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Marketing leadership in hospitality and tourism :

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