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Brand management 101 /

Dhar, Mainak

Brand management 101 / Mainak Dhar - Asia : John Wiley & Sons, 2007. - 215 p. : 22 cm.

ISBN: 9780470822296

Subjects--Topical Terms:
Product management.

LC Class. No.: HD 69.B7 / .D53 2007

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Brand management 101 /

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