Services marketing :
Zeithaml, Valarie
Services marketing : integrating customer focus across the firm / - U.S.A : McGraw-Hill, 2006. - 708 p. : ill. ; 26 cm.
001244964
Service industries--Marketing.
Customer services.
Marketing.
HD 9980.5 / .Z44 2013
Services marketing : integrating customer focus across the firm / - U.S.A : McGraw-Hill, 2006. - 708 p. : ill. ; 26 cm.
001244964
Service industries--Marketing.
Customer services.
Marketing.
HD 9980.5 / .Z44 2013