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Integrated marketing communication in advertising and promotion /

Shimp, Terence A.

Integrated marketing communication in advertising and promotion / Terence A. Shimp. - Asia : Thomson Learning, 2007. - 629 p. : 26 cm.

ISBN: 9789814221368

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF 5415.123 / .Sh54 2007

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Integrated marketing communication in advertising and promotion /

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