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Marketing metrics :

Farris, Paul W.

Marketing metrics : 50+ metrics every executive should master. / - New Jersey : Pearson Education,Inc, 2006. - 359 p. : ill. ; 26 cm.



0131873709


Marketing--Mathematical Models.

HF 5415.2 / .M35543 2006

Marketing metrics :

APA

Farris P. W., Bendle N. T., Pfeifer P. E. & Reibstein D. J. (2006). Marketing metrics. New Jersey: Pearson Education,Inc.

Chicago

Farris Paul W, Bendle Neil T, Pfeifer Phillip E and Reibstein David J. 2006. Marketing metrics. New Jersey: Pearson Education,Inc.

Harvard

Farris P. W., Bendle N. T., Pfeifer P. E. and Reibstein D. J. (2006). Marketing metrics. New Jersey: Pearson Education,Inc.

MLA

Farris Paul W, Bendle Neil T, Pfeifer Phillip E and Reibstein David J. Marketing metrics. New Jersey: Pearson Education,Inc. 2006.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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