Seizing the white space :
Johnson, Mark W.
Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. - Boston, Mass : Harvard Business, 2010. - xvii, 208 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval.
9781422124819
Diversification in industry--Management.
Business planning.
New products.
HD 2756 / .J64 2010
Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. - Boston, Mass : Harvard Business, 2010. - xvii, 208 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Johnson focuses not so much on the development of new technologies and products as on the implementation of new business models. A successful business model depends on four aspects--a customer value proposition (CVR), a profit formula, and the key resources and processes that need to be in place in order to deliver value to the custstomer. Building on this simple model, Johnson explores, using a number of case studies, how companies can move into transforming existing markets, creating new markets, and emerging in a strong posisition from times of industry upheaval.
9781422124819
Diversification in industry--Management.
Business planning.
New products.
HD 2756 / .J64 2010