Festival & special event management /
Allen, Johnny.
Festival & special event management / Johnny Allen. - 5th edition. - Milton, Qld : Wiley, 2011. - xxi, 585 pages : ill. ; 25 cm. - Wiley Australia tourism series .
Includes index.
This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events.
9781742164618
Festivals--Management
Special events--Management.
Culture and tourism--Australia
GT 4890 / .F47 2011
Festival & special event management / Johnny Allen. - 5th edition. - Milton, Qld : Wiley, 2011. - xxi, 585 pages : ill. ; 25 cm. - Wiley Australia tourism series .
Includes index.
This textbook provides students with an introduction to the principles associated with planning, managing, and staging festivals and special events.
9781742164618
Festivals--Management
Special events--Management.
Culture and tourism--Australia
GT 4890 / .F47 2011