Advertising, the media and globalization :
Sinclair, John
Advertising, the media and globalization : a world in motion / John Sinclair. - London, UK : Routledge, 2012. - 160 p. : ill. ; 23 cm.
Includes bibliographical references and index
Advertising as an object of study--Global trends in the advertising industry--Advertising and the media in motion--Current trends in advertising, media and society--Advertising, globalisation and world regions.
9780415668835
Advertising--Social aspects
Mass media
Globalization--Social aspects
HF 5821 / .Si577 2012
Advertising, the media and globalization : a world in motion / John Sinclair. - London, UK : Routledge, 2012. - 160 p. : ill. ; 23 cm.
Includes bibliographical references and index
Advertising as an object of study--Global trends in the advertising industry--Advertising and the media in motion--Current trends in advertising, media and society--Advertising, globalisation and world regions.
9780415668835
Advertising--Social aspects
Mass media
Globalization--Social aspects
HF 5821 / .Si577 2012