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Integrated marketing communications /

Pickton, David

Integrated marketing communications / David Pickton. - First Lok Yang Road, Singapore : Pearson Education Asia Pte Ltd, 2002. - 752 p. : ill. ; 25 cm.

C8369
C8367

ISBN: 9814119334

Subjects--Topical Terms:
Communication in Marketing.

LC Class. No.: HF 5415.123 / .P587 2002

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Integrated marketing communications /

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