New products management /
Crawford, Merle.
New products management / Merle Crawford. - 8th edition. - U.S.A : McGraw-Hill, Inc, 2011. - 540 pages ; 25 cm.
Includes appendix and indexes.
9780071244336
New products.
Product management.
Diffucion of innovations.
HF 5415.153 / .C856 2011
New products management / Merle Crawford. - 8th edition. - U.S.A : McGraw-Hill, Inc, 2011. - 540 pages ; 25 cm.
Includes appendix and indexes.
9780071244336
New products.
Product management.
Diffucion of innovations.
HF 5415.153 / .C856 2011