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Branding TV principles and practices /

McDowell, Walter

Branding TV principles and practices / Walter McDowell. - U.S.A : Focal Press, 2005. - 158 p. : 26 cm.

ISBN: 9780240807539

Subjects--Topical Terms:
Television--production.

LC Class. No.: HD 69 / .M478 2005

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Branding TV principles and practices /

SOUTHVILLE LIBRARY