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Travel and tourism marketing /

Oelkers, Dotty Boen.

Travel and tourism marketing / Dotty Boen Oelkers. - Australia : Thomson South-Western, 2007. - 311 pages : color illustrations ; 28 cm.

Includes glossary and index.

ISBN: 0538442859

Subjects--Topical Terms:
Tourism.
Marketing.

LC Class. No.: G 155.A1 / .Oe6 2007

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Travel and tourism marketing /

SOUTHVILLE LIBRARY