Normal view MARC view ISBD view

Media monoliths:

Tungate, Mark

Media monoliths: how great media brands thrive and survive. - United Kingdom : Kogan PAge, 2004. - 261 p. : 23 cm.

ISBN: 0-7494-4478-9

Subjects--Topical Terms:
Mass media--Economic aspects.
Brand name product.

LC Class. No.: P 96.E25 / .T86 2004

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Media monoliths:

SOUTHVILLE LIBRARY