Event marketing:
Hoyle, Leonard H.
Event marketing: how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle - New York : John Wiley & Son's, Inc, 2002. - 224 p. : ill. ; 24 cm.
047140179
Special events--Marketing.
GT 3405 / .H69 2002
Event marketing: how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle - New York : John Wiley & Son's, Inc, 2002. - 224 p. : ill. ; 24 cm.
047140179
Special events--Marketing.
GT 3405 / .H69 2002