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Strategic marketing.

Cravens, David

Strategic marketing. - 8th - New York : McGraw-Hill, 2006. - 726 p. : ill. ; 26 cm.




C8368

0071250158


Marketing--Management.

HF 5415.135 / .C72 2006

Strategic marketing.

APA

Cravens D., Peiercy N. F., . (2006). Strategic marketing. New York: McGraw-Hill.

Chicago

Cravens David, Peiercy Nigel F, . 2006. Strategic marketing. New York: McGraw-Hill.

Harvard

Cravens D., Peiercy N. F., . (2006). Strategic marketing. New York: McGraw-Hill.

MLA

Cravens David, Peiercy Nigel F, . Strategic marketing. New York: McGraw-Hill. 2006.

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