Marketing research :
Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns. - 4th ed/ - Singapore : Pearson Education, 2004. - 637 pages : illustrations ; 26 cm.
Includes index.
9812471332
Marketing research.
HF 5415.2 / .B87 2004
Marketing research : online research applications / Alvin C. Burns. - 4th ed/ - Singapore : Pearson Education, 2004. - 637 pages : illustrations ; 26 cm.
Includes index.
9812471332
Marketing research.
HF 5415.2 / .B87 2004