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Advertising principles & practice /

Wells, William

Advertising principles & practice / William Wells - 6th ed. - Singapore : Pearson Education Asia, 2004. - 599 p. : ill. ; 26 cm.

ISBN: 0130477222

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / .W455 2004

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Advertising principles & practice /

SOUTHVILLE LIBRARY