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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan. - 3rd ed. - Singapore : Education South Asia Pte Ltd., 2004. - 666 p. : 26 cm.

ISBN: 0131224530 L

Subjects--Topical Terms:
Global marketing.

LC Class. No.: HF 1416 / .K243 2004

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Global marketing /

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