The psychology of entertainment media:
Shrum, L.J. edited.
The psychology of entertainment media: blurring the lines between entertainment and persuasion. / - New Jersey : Lawrence Erlbaum Associate Publishers, 2004. - 360 p. : ill. ; 24 cm.
Includes subject index.
0805846417
Subliminal advertising.
Advertising--Psychological aspects.
HF 5827.9 / .P78 2004
The psychology of entertainment media: blurring the lines between entertainment and persuasion. / - New Jersey : Lawrence Erlbaum Associate Publishers, 2004. - 360 p. : ill. ; 24 cm.
Includes subject index.
0805846417
Subliminal advertising.
Advertising--Psychological aspects.
HF 5827.9 / .P78 2004