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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler. - 2nd ed. - New Jersey : Prentice Hall, 2001. - 800p ill.; 26cm.

Includes Bibliographical references and Index

ISBN: 981405867X

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

LC Class. No.: TX 911.3.M3 / .K68 2001

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Marketing for hospitality and tourism /

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