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The Asian marketing casebook /

Capon, Noel

The Asian marketing casebook / Noel Capon. - Singapore : Prentice Hall, 1999. - xxvi, 958p. : ill. ; 24cm.

ISBN: 0137955502

Subjects--Topical Terms:
Marketing--Asia--case study

LC Class. No.: HF 5415.12.A8 / .C35 1999

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The Asian marketing casebook /

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