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How to prepare promotional plan /

Waller, David

How to prepare promotional plan / David Waller. - Australia : McGraw-Hill, 1999. - 100 p. : 24 cm.

ISBN: 0074706535

Subjects--Topical Terms:
Communication in marketing
Marketing--management
Sales promotion--planning

LC Class. No.: HF 5415.123 / .W198 1999

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How to prepare promotional plan /

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