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Essentials of marketing :

McCarthy, E. Jerome

Essentials of marketing : a global managerial approach / E. Jerome McCarthy. - USA : E. Jerome mcCarthy and Associates, Inc., 1994. - 552 p. : ill. col. ; 27 cm.

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .M378 1994

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Essentials of marketing :

SOUTHVILLE LIBRARY