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Managing customer value :

Bradley Gale T.

Managing customer value : creating quality and service that customers can see / Bradley T. Gale. - USA : Macmillan Inc., 1994. - 424 p. : 26 cm.

Subjects--Topical Terms:
Quality of products--evaluation
consumer satisfaction--evaluation
Marketing--management

LC Class. No.: HF 5415.157 / .G34 1994

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Managing customer value :

SOUTHVILLE LIBRARY