Fundamentals of marketing research :
Malhotra, Naresh
Fundamentals of marketing research : an applied orientation / Naresh K. Malhotra. - Singapore : Pearson Education South Asia Pte Ltd., 2010. - 124 p. : ill. ; 24 cm.
9789810698058
Marketing research
HF 5415.2 / .M29 2007
Fundamentals of marketing research : an applied orientation / Naresh K. Malhotra. - Singapore : Pearson Education South Asia Pte Ltd., 2010. - 124 p. : ill. ; 24 cm.
9789810698058
Marketing research
HF 5415.2 / .M29 2007