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Marketing for hospitality and tourism /

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ : Prentice Hall, 2003. - 893 p. : col. ill. ; 26 cm.

ISBN: 9812470522

Subjects--Topical Terms:
--Marketing.
--Marketing

LC Class. No.: TX 911.3.M3 / .K68 2003

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Marketing for hospitality and tourism /

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