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Customer relationship management : creating competitive advantage through win-win relationships strategies

Storbacka, Kaj

Customer relationship management : creating competitive advantage through win-win relationships strategies Storbacka, Kaj - Singapore : McGraw-Hill, 2002. - 160 p. : ill. ; 24 cm.

ISBN: 007120458

LC Class. No.: HF 5415.5 / .St74 2002

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Customer relationship management : creating competitive advantage through win-win relationships strategies

SOUTHVILLE LIBRARY