Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, 1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
0071188525 (alk. paper)
98016996
Consumer behavior.
Marketing.
HF 5415.3 / .P468 1999
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : Irwin/McGraw-Hill, 1999. - xxv, 545 p. : ill. (some col.) ; 26 cm. - Irwin/McGraw-Hill series in marketing .
0071188525 (alk. paper)
98016996
Consumer behavior.
Marketing.
HF 5415.3 / .P468 1999
658.8/342