The power of real-time social media marketing :
Macy, Beverly.
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / Beverly Macy, Teri Thompson. - New York : McGraw-Hill, 2011. - xxii, 244 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
9780071752633 (alk. paper) 0071752633 (alk. paper)
2010036614
Internet marketing.
Social media.
Online social networks.
Marketing.
HF 5415.1265 / .M325 2011
The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world / Beverly Macy, Teri Thompson. - New York : McGraw-Hill, 2011. - xxii, 244 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Real-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
9780071752633 (alk. paper) 0071752633 (alk. paper)
2010036614
Internet marketing.
Social media.
Online social networks.
Marketing.
HF 5415.1265 / .M325 2011