The persona principle :
Armstrong, Derek, 1959-
The persona principle : how to succeed in business with image-marketing / Armstrong, Derek Lee - New York : Simon & Schuster, c1996. - 240 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references (p. 236-240).
0684802694
95042915
Success in business.
Corporate image.
Advertising.
Marketing--Management.
Sales promotion.
HF 5386 / .Ar735 1996
M 650.1 / Ar5 1996
The persona principle : how to succeed in business with image-marketing / Armstrong, Derek Lee - New York : Simon & Schuster, c1996. - 240 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references (p. 236-240).
0684802694
95042915
Success in business.
Corporate image.
Advertising.
Marketing--Management.
Sales promotion.
HF 5386 / .Ar735 1996
M 650.1 / Ar5 1996