Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et,al.] - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - 708 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
0071244964
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HF 5415.32 / .Z48 2006
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et,al.] - 4th ed. - Boston : McGraw-Hill/Irwin, c2006. - 708 p. : ill., map ; 27 cm.
Includes bibliographical references and index.
0071244964
2004065642
Service industries--Marketing.
Customer services.
Marketing.
HF 5415.32 / .Z48 2006