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Advertising and promotion :

Hackley, Chris

Advertising and promotion : an integrated marketing communications / Chris Hackley. - Los Angeles : Sage Publications, 2005. - 333 pages : illustration ; 24 cm.

Includes bibliographical references (p. [311]-322) and index.

ISBN: 9781849201452 (alk. paper) 1849201455 (alk. paper) 9781849201469 (pbk. : alk. paper) 1849201463 (pbk. : alk. paper)

LCCN: 2009932899

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.

LC Class. No.: HF 5823 / .H122 2010

Dewey Class. No.: G 659.1 / H11 2005

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Advertising and promotion :

SOUTHVILLE LIBRARY