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Wells, William. 1926-

Advertising : principles & practice / William Wells ... [et,al.] - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2001. - 731 pages : illustration ; 29 cm.

Includes bibliographical references and index.

ISBN: 9814058556

LCCN: 97040898

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 / .W453 2001

Dewey Class. No.: G 659.1 / W46 2001

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