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Marketing leadership in hospitality :

Lewis, Robert C., 1930-

Marketing leadership in hospitality : foundations and practices / Robert C. Lewis ... [et,al.] - New York : Van Nostrand Reinhold, 1989. - 844 pages : ill., maps ; 26 cm.

Includes bibliographical references and index.

ISBN: 0442205317

LCCN: 95113551

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX 911.3.M3 / .L49 1989

Dewey Class. No.: G 647.94 / L58 1989

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Marketing leadership in hospitality :

SOUTHVILLE LIBRARY