The strategy and tactics of pricing :
Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle and Reed K. Holden. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 2002. - 398 pages : 24 cm.
Includes bibliographical references and indexes.
013026248X
2001036857
Pricing.
Marketing--Decision making.
HF 5416.5 / .N34 2002
MnSFr 658.4012 / N34 2002
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle and Reed K. Holden. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, 2002. - 398 pages : 24 cm.
Includes bibliographical references and indexes.
013026248X
2001036857
Pricing.
Marketing--Decision making.
HF 5416.5 / .N34 2002
MnSFr 658.4012 / N34 2002