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Global marketing management /

Kotabe, Masaaki

Global marketing management / Masaaki Kotabe and Kristiaan Helsen - 3rd ed. - New Jersey : john Wiley & Sons, Inc, 2004. - 694 pages : illustration ; 28 cm.

ISBN: 0471230626

Subjects--Topical Terms:
Export marketing
Export marketing - management

LC Class. No.: HF 1416 / .K87 2004

Dewey Class. No.: G 658.848 / K84gm 2004

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Global marketing management /

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