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Introducing marketing research /

Baines, Paul, 1973-

Introducing marketing research / Paul Baines, Bal Chansarkar. - Chichester, West Sussex ; New York : J. Wiley & Sons, 2002. - 350 pages : illustration ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471497703 (pbk. : alk. paper)

LCCN: 2002072360

Nat. Bib. No.: GBA1-U3308

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF 5415.2 / .B161 2002

Dewey Class. No.: MkSF 658.8321 / B16 2002

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Introducing marketing research /

SOUTHVILLE LIBRARY