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Global marketing :

Johansson, Johny K.

Global marketing : Foreign entry, local marketing & global management / Johny K. Johansson - Boston : McGraw-Hill Irwin, 2009. - 647 pages : illustration ; 29 cm.

ISBN: 9780071263627

LC Class. No.: HF 1416 / .J65 2009

Dewey Class. No.: G 658.848 / J59 2009

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Global marketing :

SOUTHVILLE LIBRARY