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Marketing :

Jain, Subhash C.

Marketing : planning and strategy / Subhash C. Jain - 6th edition. - Cincinnati, Ohio South-Western Publication 2002. - 925 pages : illustrations ; 23 cm.

Includes index.

ISBN: 0324014805 9782436197

LC Class. No.: HF 5415.13 / .J25 2002

Dewey Class. No.: MkSF 658.80221 / J19 2002

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Marketing :

SOUTHVILLE LIBRARY