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Strategic market management/

Aaker, David A.

Strategic market management/ David A. Aaker - 7th ed. ed. - Boston, Mass. : McGraw-Hill, 2005. - 726 pages : illustration ; 26 cm.

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0471484261

LCCN: 2004061068

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415. 5 / .Aa1112005

Dewey Class. No.: MkSF 658.802 / Aa4 2005

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Strategic market management/

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