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Hospitality sales and advertising /

Abbey, James R.

Hospitality sales and advertising / James R. Abbey. - 2nd ed. - East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association, 1993. - 664 pages : illustration ; 29 cm.

Includes bibliographical references and index.

ISBN: 086612070X : $50.00 (est.)

LCCN: 93001515

Subjects--Topical Terms:
Hospitality industry--Marketing.
Advertising--Hospitality industry.
Market segmentation.

LC Class. No.: TX 911.3.M3 / .Ab23 1993

Dewey Class. No.: HSFr 647.940688 / Ab1 1993

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Hospitality sales and advertising /

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