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The publicity handbook :

Yale, David

The publicity handbook : How to maximize publicity for products, services, and organizations / David Yale - Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1991. - 358 pages : 23 cm

Includes bibliographical references and index.

ISBN: 9780844232867

Subjects--Topical Terms:
Public relations ---Handbook, manuals, etc.

LC Class. No.: HD 59 / .Y33 1991

Dewey Class. No.: ApSF 659.2 / Y1 1991

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The publicity handbook :

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