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Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 4th ed. - Mason, Ohio : Thomson/South-Western, 2006. - 780 pages : colored illustration ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780324311327

LCCN: 2002019662

Subjects--Topical Terms:
Advertising.
Advertising media planning.

LC Class. No.: HF 5821 / .Og35 2006

Dewey Class. No.: AdSF 659.121 / Og9 2006

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Advertising and integrated brand promotion /

SOUTHVILLE LIBRARY