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Contemporary advertising /

Bovee, Courtland L.

Contemporary advertising / Courtland L. Bovee; William F. Arens - 4th ed. - Homewood, Illinois : Richard D. Irwin, Inc, 1992. - 718 pages : illustration ; 28 cm.

Includes index

ISBN: 9780256091960

Subjects--Topical Terms:
Advertising

LC Class. No.: HF 5821 / .B62 1992

Dewey Class. No.: AdSF 659.1 / B63 1992

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Contemporary advertising /

SOUTHVILLE LIBRARY