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Cases in advertising management /

Navett, Terence

Cases in advertising management / Terence Navett - Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1992. - 343 pages : illustration ; 24 cm.

ISBN: 0844233684

Subjects--Topical Terms:
Advertising - United States - Management - Case studies
Advertising agencies - United States - Management - Case studies

LC Class. No.: HF 5823 / .C185 1992

Dewey Class. No.: AdSF 659.1 / N41 1992

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Cases in advertising management /

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