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The impact of salient advertisements on reading and attention on web pages /

Simola, Jaana.

The impact of salient advertisements on reading and attention on web pages / Jaana Simola ... [et al.]. - c2011. - 17 : 2, page 174 - Journal of Experimental Psycholgy : Applied .

Subjects--Topical Terms:
Abrupt onset.
Eye movement.
Online advertising.
Reading.
Task-orientation.

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The impact of salient advertisements on reading and attention on web pages /

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