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A comment on "balancing risk and return in a customer portfolio" /

Selnes, Fred.

A comment on "balancing risk and return in a customer portfolio" / Fred Selnes. - c2011. - 75 : 3, page 18 - Journal of Marketing .

Subjects--Topical Terms:
Customer portfolio management.
Financial portfolio theory.
Market segmentation.
Market-based assets.
Return on marketing.

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A comment on "balancing risk and return in a customer portfolio" /

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